Cereal Fail

Breakfast just hasn’t been the same lately. Our favorite cereal (and snack food), Purely O’s, has had a recipe change for the worse. It used to be nearly sugar-free and actually taste like oats (think less sweet and organic version of Cheerios), something I felt good giving Dash and Zella.
Now there is TRIPLE the sugar, plus molasses, and corn in the new Purely O’s recipe. And they didn’t even bother to let their customers know.

There is much discourse in the blogosphere about this very cereal. Lots of angry former customers wondering what a good replacement is for their favorite cereal. What can they give their kids to snack on? What can diabetics and people with corn allergies eat now? Anyone… ideas?

I’m really irritated about it, honestly. I’ve registered our complaint with the company and I’m hoping for the best. Maybe they’ll go back to the old formula. Kind of like how New Coke slowly faded away….

Let them know how you feel here:


Or call: 1-800-624-4123 between (7:30 a.m. – 5:30 p.m. CT, weekdays)

And lastly, join the facebook group: We Want the Old Purely O’s Back! Please Lose the Sugar, Cascadian Farm!

4 Responses to “Cereal Fail”

  1. shnootre Says:

    I completely feel your pain here. I have to say, though, that in the scheme of things, Cheerios is actually not very sweet at all. Among mainstream cereals, after shredded wheat it probably has the lowest sugar content (I think it’s 2g, off the top of my head). Obviously not organic though…

    We used to love Heritage O’s, by Nature’s Path. I’m pretty sure they’re not very sweet, and they’re extremely crunchy (too crunchy for little ones?) though some time back I’m betting they started using sugar (instead of fruit juice, or whatever good thing they were doing).

  2. HappyDash Says:

    I’m honestly thinking about a return to good old Cheerios in the wake of the Purely O’s incident. We can’t do every last bite organic, I think you have to be realistic about that and just make the best choices for your family. The low sugar is definitely important, considering we’re talking about feeding little kids. They have a whole lifetime to overindulge in the good sweet stuff (and a good chance at it too, considering they’re related to me and I have an absurdly sweet tooth), but I don’t like the idea of it happening now. Sugar does bad things to my littles. Have you noticed that with the boys at all? It’s not pretty. Funny for a moment, but not for long.
    I’ll look into the Heritage O’s too (we’re big fans of Heritage Flakes). Zella doesn’t have any teeth yet, so any cereal she eats needs to be gummable.

  3. Jessica Says:

    Hey- at least your kids eat cereal. My son was on a cheerio kick and now he won’t eat any cereal, not none not ever so guess what I am going to try and figure out for Belleicious Kids- yep- some type of cereal bars! XOXO Jessica

  4. HappyDash Says:

    Jessica, let me know how that turns out! We’ve had mixed results with those in the past. It’s all about texture. First it was too chewy, but now I think they’d like chewy. I can’t win, but at least I keep trying, eh?